Launch Campaign · 2019
Eighty-seven films. Seven days. July 2019.
2019
Selected engagement
87 launch films produced for the Redmi K20 Pro dealer ecosystem.
India launch 17 July 2019. First sale 22 July 2019. A dealer and intermediary hired NEXOVE after another vendor failed. We delivered about 15 July 2019 — two days before launch. This is a selected engagement: launch craft at speed, for the Redmi K20 Pro dealer ecosystem — not a Xiaomi HQ software retainer.
Treat this page as evidence, not a logo slide. NEXOVE was hired by a dealer-side intermediary after another vendor failed. Xiaomi did not retain NEXOVE as an HQ agency. We do not say we worked with Xiaomi corporate, and we do not imply a software contract we did not have.
What we did have was a launch that could not slip. We made 87 animated launch films in 7–8 days and handed them over around 15 July 2019, two days before the India launch on 17 July. First sale followed on 22 July 2019 — those dates are public press, not our scoreboard.
The work that still exists in public is the Behance gallery linked here. We do not claim unit sales, brand-lift percentages, or a direct Xiaomi corporate contract. Precision is the prestige: 87 films, seven days, dealer ecosystem, 2019.
Live
FAQ
Did Xiaomi hire NEXOVE directly?
No. A dealer / intermediary hired NEXOVE after another vendor failed. We do not claim an HQ agency retainer.
When did this happen?
2019. India launch 17 July 2019; first sale 22 July 2019; delivery about 15 July 2019.
How many films?
87 animated launch films, made in 7–8 days.